Hajj and Umrah Sector Development
The first program focuses on analyzing the stages of the pilgrims’ journey and exploring how the private sector in Madinah can benefit through two main pillars: enhancing capacity and enriching visitors’ experience while involving target sectors.
- Contributing to achieving Hajj Program targets
- Enhancing readiness of tourist facilities in the region
- Exploring promising investment opportunities and making them available to investors
- Maximizing economic benefits from the target visitor segments
Enhancing Local Content and Industry
The program aims to empower private sector establishments in Madinah to compete in the proposed projects and maximize benefits for industrial enterprises, aiming to enhance local content and increase private sector contribution to regional economic development...
- Enhancing competitiveness and positioning of goods and services produced in Madinah (Made in Madinah)
- Enhancing Madinah region’s contribution to the national economy to achieve one of Saudi Vision 2030 targets in increasing GDP
- Localizing industries across various promising sectors in the region
- Facilitating access to local service providers and regional projects
Date Palm Sector Development
The third program aims to improve competitiveness, increase exports of Madinah dates, and enhance job opportunities, contributing to sustainable economic diversification...
- Organizing the date sector in Madinah
- Developing capabilities in the production chain and enhancing product quality
- Improving post-harvest operations and increasing competitiveness of Madinah dates
- Improving marketing performance of Madinah dates for domestic and international buyers
- Transformative industries and enhancing added value of Madinah dates
Province Development
The fourth program targets sustainable development encompassing the region and its provinces, according to each province’s competitive advantages, and raising investor awareness of opportunities...
- Extended and sustainable development encompassing the region and its provinces
- Highlighting the competitive advantages of the region’s provinces
- Raising investor awareness of promising investment opportunities in the provinces
Maximizing benefits from Kingdom events
The program aims to enhance the benefits of economic activities in the Madinah region from Kingdom Vision programs and events such as the World Cup, Expo Riyadh 2030, Formula races, and others, leveraging Madinah’s tourism assets and entertainment options to provide a unique experience for most visitors, along with the readiness of its infrastructure to accommodate the largest possible number of visitors.
- Enriching the experience of visitors from all target segments
- Maximizing economic benefit for economic sectors from global events
- Facilitating Madinah visitors’ attendance at Expo Riyadh 2030



